How to Get the Most Exposure for Your Car Sale

Selling your car yourself can help you make a lot more money than if you took it to a dealership. Any dealer will offer you a slightly lower price than what the car is worth because the dealer then has to mark it up to sell it. If the dealer paid you the market rate for the car, it wouldn’t be able to sell it for more.

You have many options for selling your car. Here are a few things you can do to get the most exposure for your sale so that you can maximize your profits, whether you are selling a budget-friendly sedan like a Nissan Altima  or a higher-end SUV like a Nissan Murano:

List It in the Classifieds

The classifieds can help you get your car sale in front of tens of thousands of people. If you live in a large metro area, you could get exposure with an audience of more than 100,000. Just placing an ad in the classifieds can help you sell your car quickly and for the price you want. Unless you’re a marketing whiz, you aren’t going to get this kind of exposure for your sale anywhere else.

A potential customer looks at a 2009 Chevrolet Impala sedan at a car dealership in Dearborn, Michigan

Choose Online and Print Ads

Many classified marketplaces offer both online and print ads. Choose both. Many people continue to subscribe to their local newspaper, and that may be the only way they see the local classifieds. On the other hand, online publishing has become the most popular media source, and many more people get their local news online. By opting to have your ad published in both the print and online versions of your classifieds, you are ensuring that you reach all potential buyers.

Get a Featured Ad

Your local classifieds may include dozens of ads each day, and yours can easily get lost among them. If you can afford it, buy a featured ad. You’ll be able to move your ad to the top of the heap. You can also choose from options such as getting a larger ad or including a photo or special fonts. All of these things can help draw more eyes to your ad, helping you to sell your car faster.

Get the most you can when you are ready to sell your car. List it in the classifieds and choose the right options for featuring your ad. You’ll make much more than you would taking the car to a dealership.